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The Best Beef on Earth

A promotional video for a Chinese exporter

Social Media Video

Videographer, Editor: Angus Ashton, Daniel Peek

A short social media video for Chinese company Giblin Halofresh – a Chengdu based importer/exporter of premium Australian products and produce, with particular interests in the beef and cherry export markets.

We were commissioned by Giblin Halofresh to create a short video showcasing their director’s business trip. The video highlights the states clean environment and its beef market. Director, Eric, is shown traveling around, meeting key people in the beef industry. Filmed over two days in winter 2014, the video captures Eric’s visits to farmers and restaurants in various towns. The final 2-minute video was edited, color graded, subtitled in Chinese, and promptly delivered to the client. It was shared on social media and the company’s sales platform for Chinese buyers.