Primary Industries Ad Campaign
DP: Angus Ashton, Daniel Peek, Director, Editor: Daniel Peek
A series of web videos by Ashton & Peek for the Department of Primary Industries, Tasmania.
What we delivered:
Angus Ashton Film provided videography in Tasmania for the video ad campaign along with Director Daniel Peek who led and edited the piece. Filming took place around the state over 3 days in locations such as Strahan, Launceston and Cressy. The final clips were delivered to DPIPWE for use on their social media channels.
This ad campaign represents DPIPWE’s move to champion support and encouragement for females in operational and field roles, where women have traditionally been under-represented. The series of web clips depict and celebrate the work carried out by female DPIPWE staff in a variety of roles in the field throughout the state. The first video features Emily, a Research Microbiologist, who works in the development of vaccinations to help fish remain disease-free and healthy.
As a Park Ranger, Taylor protects and helps manage the beautiful reserves of the state’s remote West Coast.
Briallen works as a Surveyor for Land Tasmania, providing important geodetic and mapping solutions.
Rebecca plays a crucial role as a Biosecurity Inspector to help protect Tassie from the damaging impact of pests, disease and weeds that may come into the state via the ferry system.
Olivia – a Wildlife Officer, cares for Tassie devils in captivity as part of her role as in the Save the Tasmanian Devil Program – helping to save Tasmanian devils from the deadly impact of the recent facial disease.
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