Promotional Video

Spark interest and increase sales with promo video.

Promotional video is one of the most effective ways of marketing your product or service. A well-produced promo video has the power to generate an increase in sales for your business. It is also a cost-effective means of promotion. With deployment on your website or social media channel costing you next to nothing. If you are not using video to promote your business, then your marketing strategy may not be reaching its full potential.

There are many types of videos that fall under the promotional video umbrella. For example, corporate video, event video, explainers, product launch video clips or testimonials. A good promo video raises brand awareness without feeling too forceful. It sparks interest and curiosity without feeling like a sales pitch. We create engaging promotional video content that connects with your target audience. Our clients range from businesses and corporations to government and the educational sector.

What are the types of promotional videos?

1. Brand Story Videos

These videos make people more conscious of your company and what it does. They tell your story and why your product, service or event is unique. Our brand videos have cinematic visuals and focus on relatable storytelling that is relevant to your target audience.

2. Product Videos

This type of video revolves around showcasing a particular product or service. They often take the form of a teaser video for a new product. Our past videos have showcased products ranging from dental items to software.

3. Explainer Video

Explainer Videos are designed to educate your audience about a particular topic. They are usually longer than other types of promotional videos. They often use graphics and animation to help explain complex concepts. Our explainer videos make use of dynamic motion graphics to ensure maximum customer engagement.

4. Testimonial Videos

Testimonial Videos are designed to show potential customers what others have said about your company or product. They are typically displayed on social media platforms. We work with interviewees to capture personable content that your viewers can relate to.

Cost-effective Story-based promo video.

We are a promotional video production company that focuses on storytelling. Our team takes the time to learn about you and your brand before creating a concept that tells your story. Whether you are looking to enhance your company’s visibility or promote a new product. We can help you create something unique to your business that works with your budget.

The final edit exceeded all of our expectations and became the benchmark for all of our promos moving forward.

– CEO, International Event Production Company

Event promo video for a unique touring festival.

XL Event Lab needed a promotional video for the Australian leg of the Big Bounce – the world’s largest bouncing castle festival. Our production team captured footage of the action and put together a short video for the Australian marketing campaign. The video became integral to the festivals video marketing, promoting ensuing worldwide tours.

Looking for a promotional video production
company in Melbourne or Hobart?

Get in touch to see how we can help
with your next video project.